“Wonderland” Spring Summer

Location: Τhessaloniki, Greece
Status: Completed, 2020
Client: Juvia clothing store
Design: Agnes Tzouma

The Project:

An attempt was made to combine reality and imagination, using hyper leaves and a floor in contrasting orange color, to complete the ambience.

The unusual scale of the leaves combined with the ‘floating’ garments create an imaginary environment.

The hanging garments, rotating each time the door opens, allow the customer to have an overview of the product.

Motto:

“Wonderland is better when you are completely Lost”

Inspiration:
Alice in Wonderland

Material palette:

One view mesh banner: allows the view outside but not inside(during the day)

Plexiglass bases: transparent and elegant

Fabric leaves: flexible

Canvas floor: durable