Location: Thessaloniki, Greece
Status: Completed, 2024
Client: Be Queen Boutique
Design team: Agnes Tzouma, Megi Hoxha, Marianthi Theodorou, Ioannis Karavasilis, Eleftheria Koutsostathi, Anna Krasopoulou, Periklis Markopoulos, Petra Artemis Mousenika, Georgios Paritsis, Kiriaki Poimenidou, Konstantinos Solomidis, Stavros Tsachouridis
The construction and design of a display window is a creative process that combines art, decoration, and commercial needs. The proper arrangement and presentation of products in a window not only serves the aesthetic pleasure of the customer but also contributes to the creation of the right atmosphere, simultaneously boosting sales.
The Christmas display window should evoke a sense of celebration and magic, incorporating elements associated with the festive atmosphere, such as snow, lights, and traditional Christmas images. Additionally, its design should be functional and serve the commercial needs of the store, showcasing the products in a way that attracts the attention of passersby while also creating an emotional connection with the viewer.
In this project we examined the techniques, materials, and decorative choices used to achieve the desired aesthetic and commercial goals, as well as the importance of thematic consistency and proper lighting.
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